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OUR EXPERTISE / GENITECH SOLUTION

PPC Advertising

Campaign planning, creative direction, and measurement setup for selected advertising platforms and audiences.

THE IDEA. THE SCOPE. THE NEXT STEP.

Paid campaigns with a clear purpose.

Campaign planning, creative direction, and measurement setup for selected advertising platforms and audiences. We start with the business purpose, the people using the experience, and the next action that should become easier. The category below brings related services together so you can choose a focused requirement or discuss a connected project.

Start with the right questions

During discovery we review advertising account access, offer details, landing pages, conversion goals, target markets, and a separate media budget. This helps define the work, identify dependencies, and choose a useful starting point. Existing assets and working systems are considered before proposing changes.

An agreed scope, from the beginning

A proposal sets out the pages or workflows, responsibilities, review stages, and delivery expectations. You can request an individual service from this category or combine complementary work into a wider scope. The final technology and delivery plan follow the requirements.

What happens after delivery

Advertising budgets are separate from management fees unless the proposal explicitly says otherwise. Account eligibility, platform approval, and campaign outcomes are outside a website build; reporting and review responsibilities are agreed in writing.

CLEAR STEPS. THOUGHTFUL DELIVERY.

From your first brief
to the next milestone.

A considered process keeps the work focused and the next step clear.

01 /

Define the campaign

Agree the offer, audience, objective, channel eligibility, and media budget.

02 /

Prepare the assets

Plan messages, creative, landing pages, and the agreed conversion measurement.

03 /

Launch and monitor

Set up the approved campaigns and review delivery and enquiry signals.

04 /

Report and refine

Review the evidence and propose changes to targeting, creative, or the journey.

BEFORE WE GET STARTED

Good questions.
Clear answers.

Ask about your project
What can the ppc advertising scope include?

The starting scope can include audience and business discovery, a clearly defined project scope, considered design and structure. Your written proposal confirms the exact deliverables, dependencies, and responsibilities before work begins.

Can we discuss an existing website or system?

Yes. Share the current setup, what needs to improve, and any platform or access constraints. We review what is already useful before proposing new work.

How will you confirm the timeline and cost?

We review the requirements, content, integrations, and approval process first. Milestones, price, and support arrangements are then agreed in writing.

YOUR AMBITION. OUR NEXT PROJECT.

Let’s make
something exceptional.

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A new website. A sharper experience. A smarter way to work.

Let’s talk